Eumesmismo is a word that does not exist in the dictionary, it is roughly translated as Myselfism. But it defines a behavior that some think is the face of advertisers. Whoever practices this Eumesmism starts talking about any subject, but ends the conversation by referring to himself.

Agency: Crispin Porter + Bogusky Brazil
CCO: Eu, André Kassu, Marcos Medeiros
Creative Director: Eu, Marcelo Rizério
Art Director: Eu, Thiago Ehlke
Copywriter: Eu, Rainor Marinho, Erick Mendonça