On World Water Day, Canal Off ran out of water in its programming to highlight the difficulty that some people still face in gaining access to it. The action was part of the Stella Artois project, which, in partnership with Water.org, donates part of the sales of its special goblets to help bring water to thousands of people.

Agency: Crispin Porter + Bogusky Brazil

CCO: Marcos Medeiros, Andre Kassu
Creative Director: Marcelo Rizério

Art Director: Thiago Ehlke
Copywriter: Rainor Marinho