On World Water Day, Canal Off ran out of water in its programming to highlight the difficulty that some people still face in gaining access to it. The action was part of the Stella Artois project, which, in partnership with Water.org, donates part of the sales of its special goblets to help bring water to thousands of people.
Agency: Crispin Porter + Bogusky Brazil
CCO: Marcos Medeiros, Andre Kassu Creative Director: Marcelo Rizério
Art Director: Thiago Ehlke Copywriter: Rainor Marinho