In a small town in Chile, we found a different Murphy, who believes that everything will work out. Just like the people who once believed that they were going to make plant ice cream were too good: NotCo.

Well, in rough times, what we need most is optimism, right?

So, there is the Not Law of Murphy®, a law indeed, since the famous Murphy Law low mood was never registered: it was just a popular saying.

Agency: NotAgency
Creative Director: Arthur Lobão
Art Director: Thiago Ehlke 
Copywriter: Erick Mendonça