For the first time in history, the Striding Man - Johnnie Walker's greatest icon - walked accompanied. To celebrate the collective progress and called Striding Hu[man]s, the campaign spread these characters throughout the streets of Brazil. Walking together towards progress.
Progress does not happen without optimism. But can you inspire a more optimistic look at life using the consumption moment? Yes, and even better, we used a concept that everyone knows: the glass is half full.
Agency: Crispin Porter + Bogusky Brazil
CCO: Marcos Medeiros, Andre Kassu
Creative Director: Marcelo Rizério
Art Director: Thiago Ehlke, Ricardo Alonso Copywriter: Rainor Marinho, Thomas Davini