Prejudice and intolerance from conservative goverment has led to the closure of the Museum of Sexual Diversity. Almost bankrupt it needed suport. That’s when we created the first musem shop inside Mercado Livre.

Agency: GUT São Paulo

CCO: Bruno Brux
ECD: Murilo Melo
Creative Director: Tiago Abreu, Raphael Borges
Creative: Thales Contri, Junior Alves, Kayran Moroni e Thiago Ehlke