In the year that celebrated 100 years of the iconic contour, Coca-Cola launched a collection of 6 historic bottles. To promote the Vintage Pack launch, we created a series of Norman Rockwell-inspired illustrations, since his unmistakable style has being historically printed on Coca-Cola merchandising over the world. But instead of using the original old images to tell this story, the vintage aesthetics were brought to depict contemporary everyday situations and scenarios.
CCO: Dudu Camargo Creative Director: Pedro Perurena
Art Director: Thiago Ehlke, Tomás Lima Copywriter: Beatriz Pascon, Ana Paula Marques