Have you ever felt the urge to solve a beef with someone but you are one screen away? That's the drive on our new Fatal Fury-inspired campaign in Times Square, featuring the explosive clash between Devin Haney and Ryan Garcia.

Agency: Big Time Creative Shop

CCO: Rayyan Aoun
Creative Director: Saymon Medeiros
Creative: Hazem Kamal, Mohamad Qarawi, Thiago Ehlke