Bauducco created a platform for people to share special Christmas stories with the brand Pedacinhos do Natal. The films brought Mr. Bauducco inviting the public to be part of this movement.
The best stories became animated films on the brand's social networks.
The stories sent by everyone ended up inspiring Mr. Bauducco's own family to make an unforgettable surprise.
We launched a series of gifs for the brand and encouraged people to create their own wrapping papers, through Instagram stories.
Agency: Crispin Porter + Bogusky Brazil
CCO: Marcos Medeiros, Andre Kassu
Creative Director: Marcelo Rizério
Art Director: Thiago Ehlke
Copywriter: Rainor Marinho