Contemporary art seems more complicated than it is. Even more when trying to explain. We transformed this perception into an argument for people to go to the 32nd Bienal de São Paulo. And see the works for themselves.

Agency: Crispin Porter + Bogusky Brazil
CCO: André Kassu, Marcos Medeiros
Creative Director: Marcelo Rizério
Art Director: Thiago Ehlke, Yan Esteves, Andriws Vilela
Copywriter: Erick Mendonça, Hiroito Takahashi