Contemporary art seems more complicated than it is. Even more when trying to explain. We transformed this perception into an argument for people to go to the 32nd Bienal de São Paulo. And see the works for themselves.
Agency: Crispin Porter + Bogusky Brazil CCO: André Kassu, Marcos Medeiros Creative Director: Marcelo Rizério Art Director: Thiago Ehlke, Yan Esteves, Andriws Vilela Copywriter: Erick Mendonça, Hiroito Takahashi